Zac Johnson is a marketing expert who helps professionals and small businesses of all sizes expand their reach and advertising online. Learn more about Zac at his blog.
In the world of contracting, we all know how important it is to have positive reviews and provide reliable information to both existing and potential customers. Through the use of a blog, these tasks can be accomplished efficiently and easily.�
In this article, we’ll highlight three of the top reasons your contracting business needs have a blog of its own. From protecting your reputation, to showing off your expertise and client satisfaction…it all goes back to providing the most value for your client, while helping your business grow in the process.
Control Your Online Reputation Online
When someone searches for your name or brand online, what will they find? For many contractors, review sites like Yelp may appear at the top of the search results, which can actually be harmful to your business in that you cannot control what people say in their reviews of your service.
Through using a blog, you can create content that provides value, while positioning yourself at the top of the search results for your name, brand and business. After all, it’s your business – shouldn’t you rank #1 in Google when folks search for it? Of course you should!
Rank Higher in Search Engine Result Pages
With a contractor blog of your own, you can provide information about your company while answering many of your customers’ most frequently asked questions as well. Publishing original and useful blog posts will also help your site rank in the search results for people who may be looking to hire a contractor for an upcoming job.
As a contractor, it’s undoubtedly true that you find yourself answering the same question time and time again from potential customers. Instead of repeating your answers over and over again, you can have them laid out on an FAQ page on your site, which you can then share with potential customers before having a phone call or face-to-face meeting. You’re likely already an expert at what you do, so let your blog put that expertise to work – and bring you more customers.
Expertise and Customer Testimonials
Speaking of expertise: A blog is a great way to showcase your best work, testimonials and even personal stories to make your brand more relatable. Blog content is all about providing value and user engagement – not just creating content for the sole purpose of having something on your blog. Showcasing your business history, case studies on previous jobs and highlighting previous customers and their before/after pictures is a great value to anyone looking to hire a contractor. This can make the difference between winning or losing jobs.
Improve Your Contractor Business with a Blog!
You should now have a much better understanding of why creating and maintaining a blog is so important for every contractor. It’s not just about putting content out there, it’s about providing value, making it easier for customers to find you, and also protecting your brand in the process.
To learn more about how to improve for your contracting business or to view our training courses and material, be sure to visit our home page.