As a construction contractor, you will notice that your work tends to be seasonal. There are times throughout the year when you are busy with work that has scheduled for months, and then you will run into those times when most of the work you do is taken on at the last minute. During the winter holidays, many experienced contractors tend to take time off to be with their families. But if you want to get the most out of that down time, then there are things you can do that will benefit yourself and your company.
The holiday season does not need to slow your business down.
Increase The Corporate Marketing
If you want to work during the holidays, then focus on corporations and their employees. According to ContractorExamSchools.com, corporations that end their fiscal year on December 31 will want to use the remaining budget money to make improvements on their facilities or install new office elements. As long as your company is able to accommodate those last-minute requests for work, then marketing to corporations will keep you busy during the holidays.
The holiday season means family visiting from out-of-town and Christmas bonuses at work. These two elements can come together for you to mean a lot of work leading up to the Christmas season. As people get those bonus checks and start thinking about relatives coming in for the holidays, they will want to make improvements on their homes to make the holidays more comfortable.
Switch To Seasonal Work
Many small construction contractors stay busy during the holiday season by going down to a skeleton crew, putting plows on the company pickup trucks, and taking on plow contracts for the winter. With Christmas parties going on all December long, there will be plenty of need for plowing services in your area. You can generate holiday revenue by advertising your plowing service and keeping your crews busy.
Do Some Training
If you do see a lull in holiday work, then use that time to train your crews on new work processes. You can also use this time to do an inventory of the certifications your crew members need to have, and then make sure that everyone has updated information going into the New Year.
There is plenty of holiday work to do if you just know how to look for it.
Put Together A Holiday Referral Program
According to RandallReilly.com, a holiday referral program can help you to establish better relationships with existing customers, while bringing in new work as well. Develop a program where you offer your current customers a cash reward for every new holiday client they bring you, and then mail out information to your existing clients to get the program started. Your existing clients will be more than happy to get rewarded for referring friends and family members, and your holiday referral program will keep your company on your customer’s minds when the snows start to melt.
Some construction companies work hard 10 months out of the year to be able to take November and December off to be with their families. If you do not have that option, or you just want to bring in more revenue for your company, then there are plenty of ways you can find work during the holidays that will keep your workers busy and the money rolling in.
To find out more about taking advantage of holiday business, go to PHDContractors.com and learn more about their valuable course. You can start a course today and be generating revenue before you know it.