If you run a roofing business in Michigan, then you’ll need a steady flow of customers to keep your business growing. Whether it is the dead of winter or the height of the summer roofing season, your desire to boost your career should always be a driving force in your business. Your public reputation and the quality of your work speak volumes about how seriously you take your business, but you need to be proactive if you want to take your career to the next level.
Get Involved With Social Media
If you have never gone onto a social media platform and interacted with the people who are using that platform to talk about your Michigan community, then now is the time to sign up. Potential customers are constantly using social media to find new contractors for themselves, their family, or friends. If you join the local discussion page for your community on social media, you will find a whole new source of regular customer referrals.
Become Active In The Community
As a roofer, your business relies on your ability to introduce new people to what you do. That is why you should carry a supply of business cards wherever you go and get more involved in community events. When people ask what you do for a living, you can present them with your card and explain about your roofing business. You should also join the local chamber of commerce to get listed in the organization’s directory. All of these activities will significantly increase your exposure to your local client base.
Along with your standard Michigan general contractor licensing requirements, you should also consider being certified by a national roofing organization. A certification from the National Roof Certification and Inspection Association will show that you take your business seriously, and it will also enhance your image to potential commercial customers.
Know Your Pricing
Your customers want to pay a fair price for your quality services, and that does not always mean the lowest price. If you want to advance your career and gain the respect of your customers, then you need to learn how to bid jobs more precisely. Too many roofers underbid projects and put themselves behind a financial 8-ball before the job even starts. When you refine your bidding process, you can give your customers reliable prices and maintain the quality of your work.
Stay Up To Date On The Latest Methods And Materials
When you service your customers with the latest materials and methods, you will get better quality referrals from very happy customers. For example, the Tesla Company’s new solar roof is becoming extremely popular around the country, and you could be the first contractor in your area to offer the Tesla solar roof as an option to customers who want cutting edge solutions.
The best way to stay updated on the roofing industry in Michigan and grow your career is to start a course with PDH Contractors. The information you will find when you register with PDH Contractors will show you new ways to service your customers, help you to stay updated with your licenses and certifications, and put you at the cutting edge of roofing technology.